Metiundo — Measuring the Impact  

A visual identity for a green tech startup from Berlin: metiundo stirs up the sustainability & smart metering market with vibrant energy and a DNA rooted in design. 

Metiundo is a Berlin-based green tech company using smart metering to drive sustainability in the real estate sector. Their technology makes energy and water consumption visible in real time — enabling data-based decisions that reduce environmental impact.

The goal of the visual identity was to position metiundo as a bold pioneer in a traditionally conservative industry. Instead of relying on familiar “eco green” or “tech blue” tones, we deliberately chose an unconventional color system: an electric neon green meets a deep, saturated violet. The result is a high-contrast, recognizable look that communicates clarity and confidence.