How can the ecological challenges and the complexity of contemporary architecture be represented in a visual identity? 

Teaching and learning about architecture at the university of Hannover is all about embracing process, change & experiment, ecological possibilities & challenges as well as innovation as integral parts of the working mentality. Our visual identity for the course of study Architecture in Context will merge these parameters in a poetic and sensitive way. More soon!

«The first question that arises with a redesign is: radical or cautious? Often there is also a shift towards more radicalism within the process, even if the beginning was perhaps rather cautious. One of our roles as designers is always the role of an encourager.»

{Nina Reisinger}

Solutions

First, we decided on a color system that we can apply to the different inputs and can thus provide visual support. The colors should be loud enough to be seen from a distance and different enough to be distinguished.

Away from the original Neutraface corporate font, we used Futura as the new corporate font in the course of the revision. Also a geometric grotesque, but with more cuts and less 1920s eccentricity. The sober and solid Futura is also used on the website, which we redesigned this year. see here.

The colors that mark the entrances are slightly offset behind the actual glass signs and painted directly on the wall. By separating the colored area and the actual sign, we wanted to establish a connection with the architecture and not leave the effect of the signage purely flat on one level.

This creates a liveliness and a connection with the different surfaces of the architecture, which ranges from raw concrete, plastered walls to metal.

Together with the client, we have developed a signage system for the Aufbauhaus, that we believe takes into account the beautiful architecture as well as the complexity of tenants, specifications and design heritage.

If you are also interested in the development or revision of an orientation system, please do not hesitate to contact us. We look forward to your challenge.